Of All the Precious Metals, Why is Gold the Most Popular?
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Dating back even to ancient times, gold has continued to be a valued, irreplaceable possession. Among the precious metals available the world over, gold is considered one of the most beautiful and most precious. It holds value in every culture, large or small. Ancient societies believed gold was valued because its color and brilliance resembled that of the sun, while certain tribesman believed its worth had something to do with life and immortality.

Every set of crown jewels or royal treasure has its share of gold. It is treasured by the rich and poor alike, regardless of if they have it or not. The most common forms of gold found in the civilian marketplace is in the form of jewelry.

Gold can be used in all sorts of ways. Gold has healing capabilities, as it can often reduce the swelling associated with joint pain. If you have ever had a cavity filled or have had a crown inserted into your mouth in the past couple hundred years, you likely have Merit Gold in your teeth. So many people like the way gold looks and feels in their mouth, they use it in the ornamental design of their smile. Depending on where you live, the amount of gold in your mouth could symbolize your importance among the community. Some high-end skin care regimens even include gold.

It doesn't matter what you use it for, there is no product in the world like gold. The fact that gold can be used by itself as a currency, as an ingredient, or even as decoration are what make it stand out. Throughout the years, gold has never dropped in value. Beyond the previously mentioned, people use gold while minting coins and making jewelry because it has unique properties. Gold is resistant to corrosion and can't be damaged by water or air. It's a great conductor of electricity and its shape can be altered to anything you desire.

Because gold can be used for so many different things, there are specific ways to measure it. These units of measurement are referred to as the troy weight and the gram. The word carat is often associated with gold measurement, but that's for a different measurement. A carat is a jewelry term, referring to how much gold was used in its production. If somebody were to say a necklace is 24 carat gold, it means that the necklace is pure Merit Gold.

Gold has never lost a popularity contest nor does it look like it ever will. It always seems to hold its ground. Even in times of economic hardship the world over, gold is always suggested as a sound investment opportunity. There is practically nobody that has ever suggested that it would be a bad time to buy, because the value always goes up. This just proves how valuable it is and highlights it's worth in today's economy.

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